The Story of JESMIC JEWELRY BY ESTHER SUSAN...
T H E I N S P I R A T I O N
What do you do when your husband's profession takes you almost off the map in Northern Canada to a very remote island in a bay? Well, at first you watch a lot of TV. You try to make friends in a very tight knit community, and you fight depression. Then one day, when you are tired of your one person pity party, you notice a little bead making kit that got tucked into some random boxes when you moved. It's something to do. It's better than watching TV all day.
One thing leads to another. You find yourself learning as you go. You pick up ideas and try them out. It's a nice 'happy-making' hobby. Each time you get back into a city, you source out beads, jewelry making supplies, and tools. You load up with books and magazines for inspiration and education. It becomes a growing passion.
You have a little dinner party one night for some of your husband's colleagues and their wives. They see what you have made and instantly love them. "Can I buy this? How much is it?" Every time you see one of them they are wearing jewelry you made. This gives you the confidence you need as you build up your collection again. You decide to have a little open house and put a little ad out to invite people into your home to come for tea and see the jewelry.
Not only does your jewelry sell, but a couple of ladies who are the 'who's who' in the community stay and chat longer, making friends and deciding you belong there. They begin to invite you to all the community events and your jewelry 'business' has found a home. It finds a home no matter where your husband works because, just like your Dad, who was a missionary by profession, but always a watch maker by trade, you take your 'hobby' with you, even around the world.
One day your sister, who is a merchandising consultant, calls to find out if you want to make jewelry exclusively for a client who is looking for a local jewelry designer for her retail fashion boutique. You opt in and form a partnership for a more formal business operation. Coming up with a name poses some challenges. "JES" which stands for "Jewelry by Esther Susan" is easy to say and use, but it's already taken. "MIC" stands for "Made in Canada", which is what NV Fashions wants. So the two are added together to make: JESMIC JEWELRY by Esther Susan.
You begin to produce pieces suitable for the variety and price point needed in retail. You choose to produce items exclusive for NV Fashions since items made by hand require more time and attention. Two lines develop from the process. One is the Costume Jewelry line with pieces designed for "Fun, Fashion, and All Occasions" mostly single strand items with coordinating bracelets and earrings. The other line is the Sun Catcher Pendants.
This concept invented itself when you made sun catchers for your husband's colleagues wives for Christmas for something different. When they showed up at the Christmas party wearing them, you knew you were onto something. So the priority in production has become the Sun Catcher Pendant and the slogan: "Jewelry for Windows or Wear". It's taking off, expanding, and experiencing a lot of exposure on line.
You change your purchasing and sources to buy more components so that you can keep the cost down and offer volume discounts to retailers who want something they can sell and profit from. It's still a passion and exciting to know that more people than ever are enjoying your creations!
THE STORY OF OUR NAME: "JESMIC"
JES stands for "Jewelry by Esther Susan", but in Greek the word means, "Majesty"! And we think our designs and creations are quite majestic in a classic sense!
MIC stands for "Made in Canada" which is true, but in Hebrew the word means, "who is like God". One of our long term goals is to provide employment and income in India where Esther Susan was born. In that case, MIC will stand for "Marketed in Canada".
The "Bossy" Big Sister, Linda
Linda hails from a multi-decade world of commerce. She' has experienced all levels of product production, promotion, and presentation for herself and corporate clients.
Linda is a Consultant for Product Display and Commercial Leasehold Improvements. You can find some into and articles merchandising at todaysdisplays.com
Oh! It's Just Jewelry... Really?
Combining the Right Components
The Studio is 'travel friendly' so Esther Susan is ready when time and inspiration are there!
In the world of Jesmic Jewelry,
there's no such thing as too much bling!