When I was a little girl, growing up in India, I used to sit in Dad's lap while he drove the Jeep and pretend I was steering. With hands bigger and stronger than mine, there was never a risk that I could take over the trip and guide the car. It's fun to see little kids stand in the driver's seat of a car and rotate the steering wheel back and forth, getting the feel of what it will be like when they grow up and really drive, beginning with a toy car or a bike.
Moving (usually in a forward motion) is the most important thing to note when beginning a pilot project or considering a project you've never done before. Plans are great. Proposals are a good guideline. But sooner or later you have to MOVE to
I love this guy, Trent Dyrsmid, in his YouTube video "How To Start a Business With No Money." ( https://www.youtube.com/watch?v=-2m6JkJvv4w ) He gives an awesome illustration of how steering works when you start a business... as long as you 'stay' in business! In Jesmic Jewelry we are just into our second year of business and have followed this steering several times to modify and adapt to find the right market for us and get the cash flow we need. I believe that when you KNOW you are moving forward as a pilot project, then you don't have unrealistic expectations and are always on the look out for the signs along the way that tell you which way to steer. At this moment, I am working with a group of challenged people in programs down town that help 'steer' them in the direction of their passions where artistic endeavours have been revealed. In the course, ARTiculum, we have spent six months in a classroom setting discussing the topic: "Concept to Market". One of the students who is blessed with great vision, ideas, and abilities, has so many projects and products that she is getting confused about what direction to take for the Market being organized for their 'graduation'. In my effort to advise and help her, I suddenly had the thought... "Just make samples!" I told her it was all right for her to make whatever her heart desired at this point since she could just call them 'samples'. This would also be an opportunity for her to 'market test' at the Market where they graduate from the course. The stress and pressure was immediately relieved! Now we are anticipating that she may have a plethora of items ranging from jewelry, to re-furbished boards on which to hang her 'samples' or the beaded scarves and it will all be part of her 'steering'. But at least she is moving forward. She will succeed. Don't wait for someone to push you or tow you! Start moving on your dream NOW!
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Linda McKendry
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